Good Innovation.

We were appointed to corporate advertising of dentsu Inc., as a guest creator.

We attempted to express “Good Innovation” in products design, which is the slogan of dentsu Inc.

We collaborated with Sarue-glass, glass’s workshop at Kotoku in Tokyo,
and produced a cup made of real glass that express the shadow of ” Good ” with the light.

The poster and video have been posted up in newspaper, magazine, and headquarters of dentsu Inc., etc.

電通の掲げる企業スローガン「Good Innovation.」をプロダクトで表現するという試みで、江東区のガラス工房・猿江ガラスさんとのコラボレーションにより、